In order to prepare for designing my own logo for my short film's institution, I have decided to research into the logo of other short film institutions. Each of these companies support or promote the development and production of short films and the short film industry. Their logos are very different and unique, and I have decided to look into them to find inspiration for my own logo.
Sundance Institute
Sundance's logo clearly relates to the institutions name using the two things with associate with the sun: a circle and the colour yellow. The font is very clear, with the recognisable part of the company's name in a larger font and in the centre of the composition. The logo clearly communicates the name of the company but does not demonstrate what the institute does.
BFI Institution
BFI's logo consists of three intertwining circles with its initial's inside, and the words 'Film Forever' in clear bold lettering over a white background. This is a very effective logo style, as it clearly tells the consumer what the company does, and can be minimised to the company's initials in any situation where there is a limited space. The colours used are red and blue, which complement each other well.
Institute Contemporary Arts
The Institute of Contemporary Arts has a more simple logo. The only colour used is back, and the font is clear and of the same size. They use a bubble effects on the right hand boarder of the logo. Whilst this looks effective, it does not communicate the aim or purpose of the institute, making it less successful.
British Council Film
This is another simple monochrome themed logo. The name of the institute is written in a clear, bold font with four circles forming a square shape next to it. The word 'film' is then used on the right hand side, clearly stating that this is the film section of the company, and therefore clearly presenting what the company's purpose is.
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There is a theme in each of these logo's - they all use circles and have black, bold fonts. I aim to keep this in my mind whilst I develop my own institution logo for my short film and the promotional products that will be going with it.
Here is everything I managed to achieve this week, and my plan for next week. The boxes highlighted in yellow signify the work I have done, whilst everything white is things I need to do. This week I did not manage to complete my recce, so that is my most important thing to do next week. I also plan on looking into budget and filming a textual analysis.
This is the feedback I received from my peers on my animatic. I plan to start filming some trial shots next week baring this feedback in mind - especially that of the dialogue and the pacing of the film in general.
A films sound can be a key element in its narrative. Sound can assist in developing characters, building an atmosphere and hint to the audience about the direction the film or a certain scene may be heading in.
Dialogue
The first and most obvious use of sound in a Drama film is dialogue. The dialogue of a Drama can be presented in more than one way; it can be used through the conversation of two or more of the characters - informing the audience of the relationship between the characters and events or emotions that the audience may be otherwise unaware of.
Dialogue can also be presented in the form of a voice over. Voice overs in Dramas are commonly used as a narrative device, and is often used by a first person narrator to communicate their perspective and emotions in regards to the sequence we are seeing on screen or to create character development for the narrator, allowing the audience to connect with them on a much more personal and emotion level. Voice overs can be crucial in revealing a characters true emotions or thoughts and can be a key in helping the audience connect better with them.
Direct address is another form of dialogue that can be utilised. Direct address - which can also be known as breaking the fourth wall - is when a character directly addresses the audience and can be seen as an alternative to a voice over. However, a direct address is less likely to be found within a drama as they are commonly used to add a comedic element to a film.
Types of Sound
There are two key types of sound used within most films:
- Diegetic Sound
- Non-diegetic Sound
Both of these types of sound are used within the Drama genre to create verisimilitude, a sense of realism.
Diegetic sound is the use of sound that happens within the narrative, meaning that the characters within the world can hear the sounds in addition to the audience. Examples of diegetic sound include dialogue, car horns, phone notifications and footsteps. The use of diegetic sound contributes to the realism of the Drama whilst assisting in creating or developing a particular atmosphere.
Foley's can be used to develop the diegetic sound by reproducing certain sound effects and making them more recognisable or obvious to the audience. Foley's are typically well integrated into the soundtrack and are therefore not picked up on by the audience.
Non-Diegetic sound is the use of sound effects or a soundtrack that only the audience can hear. These sound effects are usually added during the editing stage of the production. Non-diegetic sound is typically used to communicate the mood that the audience should be feeling during a particular scene or to develop the atmosphere of the scene which can contribute to the realism of the scene.
Soundtrack
The soundtrack of a drama film is traditionally used to convey certain emotions and feelings towards the audience, informing them of the way they (and possibly the characters) should be feeling during the scene or sequence.
