I have decided to look into what makes a short film successful outside of the money and profit being made. I have decided to look specifically into 'Panic Attack!' a film by Federico Alvarez.
Panic Attack! was released in 2009 by Alvarez, an advertising director, who posted the film online. Alvarez directed and edited the film himself, costing him $300 for the hire of extras who were in the film. The CGI and sound effects were added in post-production by Alvarez. The film was published online and gained popularity via Word of Mouth.
Panic Attack! is an example how films distributed online can be measured by success on the amount of views the video gets. Alvarez used the 'two step flow' theory - by releasing his film online and getting it retweeted by Kanye West who acted as an opinion leader, promoting the film to his followers on twitter. The 'two step flow' theory can only be applied to films distributed online as they are much easier to share on platforms such as social media.
Within days of releasing his film, Alvarez was receiving calls from Hollywood and then he was in LA with a new agent. Two weeks following this, Alvarez was offered a contract with Mandate Pictures and Spiderman Director, Sam Raimi, to create a $30 million feature film based around an Alien invasion in Buenos Aires.
From this case study, I have learnt that distributing a film online - on a site such as YouTube - would not decrease the potential success of my short film. In fact, I have been reassured by looking into Alvarez's method of distribution and the success of his film that I could also achieve my films potential through distributing it online, and using a promotional package in addition to social media.
Within days of releasing his film, Alvarez was receiving calls from Hollywood and then he was in LA with a new agent. Two weeks following this, Alvarez was offered a contract with Mandate Pictures and Spiderman Director, Sam Raimi, to create a $30 million feature film based around an Alien invasion in Buenos Aires.
From this case study, I have learnt that distributing a film online - on a site such as YouTube - would not decrease the potential success of my short film. In fact, I have been reassured by looking into Alvarez's method of distribution and the success of his film that I could also achieve my films potential through distributing it online, and using a promotional package in addition to social media.
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